If you’re thinking about implementing a customer referral program, here are a few key elements you need to consider.

Most bank marketers have their budgets approved for 2020. Now the question is how much of that budget to allocate to digital versus traditional marketing techniques.

Fidelity Bank sought out a new way to integrate its digital and in-person customer experience, to move customers through the sales funnel while serving their banking needs.

Relationships fuel profitability, especially in a persistently difficult rate environment.

Creating a culture of innovation in your bank means you have to start breaking things apart before you can fix them. This can be scary stuff. But hang on. Before you start worrying about risk and rules, think about what requirements and conventions can’t be touched—and which ones are ripe for improvement.

Listen and learn how to budget for, and properly build, your messaging using a three-tiered approach.

Join the ABA Bank Marketing Network.