New bank office and branch configurations will focus as much on revised business practices as on design changes.

When COVID-19 accelerated customer movement into mobile and online banking solutions, and triggered consumers to push their funds into bank accounts, banks that had made investments in the digital customer experience were positioned to capitalize.

Financial Marketing Solutions (FMS), a full-service branding and marketing agency for banks, was recently honored with two Telly Awards in the bank category for televisions spots created for their client, Blue Foundry Bank. The "Manifesto" spot won a gold award, and the "AxisChecking" spot won a silver award. The Telly Awards are the world’s largest honor for video and television content across all screens.

In a risk-averse industry, how do bank marketers approach delivering creative that stands out?

With the World Health Organization’s recent recognition of evidence that the novel coronavirus can be aerosolized in particles that remain in the air for long periods over long distances, how do banks need to adjust their COVID-19 risk mitigation procedures?

It turns out that a formerly tried-and-true design feature does not meet the needs of visitors to your bank’s website.

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