The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.

Is there a secret sauce to a successful bank-marketing program? Often it seems we bank marketers get caught up in looking for the new shiny marketing toy of the day instead of realizing that the well-executed fundamentals of marketing are still the most effective form of a winning marketing campaign. In this week’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and John Oxford of Renesant Bank break down what makes a marketing program or campaign effective..

When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?

Community partnerships, word of mouth help market an important financial inclusion initiative.

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