When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.

Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who "get them" will engender trust and solidify these budding relationships.

Partner and/or vendor relationships are very important to any successful bank marketing program. Even the largest internally focused marketing department must have partner support to achieve its goals. This episode of Bank Marketing Podcast discusses what makes for a great bank vendor partnership and how to find a great fit for your bank.

Compliance professionals reviewing marketing materials should ask some important questions to avoid "dark patterns" that nudge consumers to make choices they may not intend.

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