October 29, 2021

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October 29, 2021

Insights

Three Steps to Increasing Mortgage Sales

Mortgage loan officers can leverage social media marketing to build better customer relationships.

The Name and the Game

As the World Series kicks off, ABA Bank Marketing takes a look at the state of play for banks and others holding big-league sports venue naming rights.

ABA Brand Slam Awards: Fortifi Bank’s Web Redesign

Creating an experience that speaks to and solves problems rather than just lists products and services.

Nine in 10 Americans with a bank account say they are satisfied or very satisfied with their primary bank, according to the results of a new Morning Consult survey released earlier this month at ABA's Annual Convention.

Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.

Learn More

Bank Branch Distance Stable Amid Consolidation, New Fed Report Finds

Over the past 20 years, the location of the nearest full-service bank branch for urban consumers has remained stable at 1.5 miles and has improved for rural customers, falling from 4.6 miles to 4.3 miles, despite an increase in bank consolidation, according to a new report from the Federal Reserve Bank of Cleveland.

ABA Bank Marketing Podcast: Inspiring Your Bank’s Clients to Use Mobile Check Deposit

This issue of the Marketing Money Podcast discusses ideas and trends from the recent ABA Bank Marketing Conference, among other hot topics across the culture, from the USPS getting into banking to mobile check deposits.

Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.

Click Here To Learn More.

Training

November 1 - March 4, 2022
Facilitated Training: Money and Banking

November 1 - March 4, 2022
Facilitated Training: Consumer Lending

November 16
Webinar: Bank Trends in Safeguarding Seniors' Financial Lives

November 18
Webinar: ESG Investing: How to Support Clients in Socially Responsible Investing

November 29 - December 17
Facilitated Training: Building Customer Relationships

2022
January 3 - 28
Facilitated Training: The Banking Industry

January 10 - February 4
Facilitated Training: Marketing in Banking

January 25 - February 9
Virtual School: Data & Analytics School

April 11 - 22
Virtual School: Bank Marketing School

Join the ABA Bank Marketing Network.