Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.

You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?

The 2022 ABA Brand Slam, which honors the best in bank marketing, is now open for entries. The free awards program—in seven categories, from video to social media PR and more—is open to banks of all sizes; eligible campaigns must have been launched between July 1, 2021, and June 30, 2022. Winners will be recognized at the ABA Bank Marketing Conference in September. Entries are due by July 18.

Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it typically comes from concerns that touch us all. Hear how bland branding happens and how to avoid it.

July 20
Webinar: Fair and Responsible Banking in 2022: Is Your Organization Keeping up with the Changes?

August 10
Webinar: Marketing as a Strategic Partner

August 15 - September 9
Facilitated Training: Marketing Planning

September 11 - 13
Conference: Bank Marketing Conference
Denver, CO

September 15
Virtual Conference: ABA/VBA Diversity, Equity and Inclusion Summit

Join the ABA Bank Marketing Network.