ABA Bank Marketing
October 28, 2022
Keys to a successful transition to Google Analytics 4
For a decade, banks have used Google’s Universal Analytics to track their website metrics. As Google is transitioning to their new platform, Google Analytics 4, it's essential for banks to understand what they need to know, and why they need to know it right away.
VGM Forbin
Financial Marketing Solutions
ABA Data Bank: Consumers value overdraft protection
Most consumers appreciate and value bank overdraft programs, according to a new Morning Consult survey commissioned by ABA.
Style or substance? How about both?
Pannos Marketing®
A Cooperative bank with a strong history of advocating for local businesses and families wanted their website to provide the same warm, informative experience as their branches. Pannos created a website that gave their substance great online style and functionality.
See the Results
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FDIC: Number of unbanked households drops to new low
Nearly 96% of U.S. households had a depository institution account last year, according to the FDIC’s newly released 2021 National Survey of Unbanked and Underbanked Households.
Banktastic
Zogo
Poll finds gap in direct deposit use among millennials
A majority of the nation’s younger millennials are paid by direct deposit but there is a stark contrast between W2 employees and gig workers, according to a recent survey by payment solutions provider Nacha.
Looking for the right email partner? We check all the boxes.
ClickRSVP
Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.
Click Here To Learn More.
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Training

October 31 - January 6, 2023
Facilitated Training: Managing Interest Rate Risk

October 31 - March 3, 2023
Facilitated Training: Consumer Lending

November 2
Webinar: Avoiding Fair Lending and UDAAP Risks in Digital Marketing

November 8
Webinar: Crisis Communications

November 10
Webinar: 2022 Midterm Election: What the Results Mean for America’s Banks

November 17
Webinar: The Success of Policy Responses to the COVID-19 Pandemic and Lessons for the Future

January 9 - February 3, 2023
Facilitated Training: Marketing in Banking

January 9 - February 3, 2023
Facilitated Training: Building a Bank-Wide Data Management Program