Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.

Valley Bank’s new Fifth Avenue flagship branch recently became home to one of Manhattan’s biggest and boldest interior signs. At the end of 2022, the bank debuted a colorful, curved prototype surface display wall, bringing a bold energy out into the neighborhood. The aim is a branch that stands out in the ultra-competitive New York banking market.

Customer experience focuses are heading beyond call centers, chatbots and mobile banking to include prioritizing credit-risk infrastructures.

Nearly two-thirds (62%) of retail bank customers do not recall receiving financial advice from their bank in the past year, even though personalized advice is correlated with higher customer satisfaction and engagement, J.D. Power said in a new survey on the topic.

June 26 - October 13
Facilitated Training: Money and Banking

July 10 - August 4
Facilitated Training: The Banking Industry

July 10 - October 27
Facilitated Training: Consumer Lending

July 12
Virtual Conference: ABA/IBA Women and Allies Symposium

July 20
Webinar: Developing a CRA Business Plan

July 31 - August 25
Facilitated Training: Building Customer Relationships

Join the ABA Bank Marketing Network.