More than ever, bankers must take proactive steps to ensure we are empowering our customers to overcome economic crises and access pathways to prosperity.
City National Bank’s "What even is a HELOC anyway?" campaign found success by focusing on multiple real world examples of popular uses of home equity lines of credit and "by sparking imagination about what is possible."
Looking for the tools, technologies, and insider knowledge needed to reach Gen Z? Pannos has it all figured out. Check out our webinar featuring marketing gurus and generation Z representatives to learn how to break that communication barrier and finally see eye to eye with the generation that evades you.
In this episode of the ABA Banking Journal Podcast, Kyall Mai discusses Esquire Bank’s content marketing site, LawyerIQ, which has a unique value proposition of educating attorneys on the business side of running a law firm successfully.
With easy access to communications platforms and the ability to offer quick and immediate messaging, however, "everybody is now a marketer." Recognizing this, banks are creating solutions that enable sales teams to post on social media to meet their goals while minimizing the risk to the brand.