More than ever, bankers must take proactive steps to ensure we are empowering our customers to overcome economic crises and access pathways to prosperity.

City National Bank’s "What even is a HELOC anyway?" campaign found success by focusing on multiple real world examples of popular uses of home equity lines of credit and "by sparking imagination about what is possible."

In this episode of the ABA Banking Journal Podcast, Kyall Mai discusses Esquire Bank’s content marketing site, LawyerIQ, which has a unique value proposition of educating attorneys on the business side of running a law firm successfully.

With easy access to communications platforms and the ability to offer quick and immediate messaging, however, "everybody is now a marketer." Recognizing this, banks are creating solutions that enable sales teams to post on social media to meet their goals while minimizing the risk to the brand.

January 22 - February 16
Facilitated Training: Bank Lines of Business

January 22 - March 8
Facilitated Training: Analyzing Bank Performance

January 24
Webinar: Multicultural Banking

January 24
Webinar: Achieving Your Bank’s Community Impact Goals in 2024

February 12 - March 8
Facilitated Training: Marketing Planning

February 14
Conference: MDI Partnership Summit
JW Marriott San Antonio Hill Country, San Antonio, TX

February 22
Webinar: Serving Customers With Disabilities