The most recent ABA survey on bank marketing sales and technology revealed important trends. Respondents shared what they have found most valuable about each technology. Importantly, nearly half of responding institutions have deployed some type of marketing or sales technology, but many are not yet taking full advantage of its capabilities.

For Financial Literacy Month in April, the ABA Banking Journal Podcast features a conversation on how banks are engaging their communities with financial education. The ABA Foundation’s Kelsey Havemann discusses a brand-new K-2 Teach Children to Save curriculum launching soon, and Lindsay Torrico talks about the Foundation’s big goal to help five million people get on the path to financial prosperity.

Consumers rank video as the content format they most want to see on social media, placing it ahead of GIFs, memes and text-only content, according to The 2024 Content Benchmarks Report from Sprout Social, a provider of social media management solutions.

The ABA and seven financial and health care trade associations have urged the Federal Communications Committee to reject a request from the National Consumer Law Center that the FCC require callers to include an automated "opt-out mechanism" on every call that contains an artificial or prerecorded voice message.

April 29 - May 24
Facilitated Training: Building Customer Relationships

May 1
Webinar: Tackling Money Mules

May 8
Webinar: ABA Economic Insights Series: State of the Economy, May 8, 2024

May 21
Webinar: Driving Transformative Community Solutions: Lessons from Community Commitment Award Winners

May 28 - June 21
Facilitated Training: Marketing in Banking

June 3 - 28
Facilitated Training: Bank Lines of Business