ABA Bank Marketing
June 7, 2024
What’s Your Bank’s Digital Maturity?
Alkami Technology®
The Alkami Digital Sales & Service Maturity Model Report, was developed based on recently released research conducted across 215 U.S. financial institutions with at least $200 million in assets. Each participating FI was categorized into distinct segments based on their readiness and implementation of digital strategies.
 
Read now to find out what digitally mature organizations are prioritizing & why digital maturity doesn’t correlate to organization size.
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Sales enablement through CRM: Lifting performance to new heights
In a recent survey of ABA bank marketers, CRM usage was ranked as the most used marketing technology tool by responding banks. However, half of those banks who have deployed CRM platforms reported that it has not been utilized to its full potential.
Banktastic
Financial Marketing Solutions
Economic Outlook: Have more small businesses truly turned their backs on loans?
Following the pandemic, there was a notable shift in the share of small businesses reporting they were not interested in credit. However, this is not the first time such a shift has been observed.
Your brand is worth more than 1,000 words.
Pannos Marketing®
Your institution is built on years of history, hard work, character and true grit. Getting this message across to your customers without coming across longwinded and self-absorbed is a challenge. It’s time to employ the power of a brand story.
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Bank survey: Military families cite low income, inflation as financial product challenges
Roughly 30% of military families cite low income and lack of stability as a "primary challenge" they face with their current financial products and services, according to a new survey by the Armed Forces Bank.
360View
Crystal Plus Inc.
Bank community engagement: A personal story points to the need for homeownership education
New tools from ABA aim to help banks educate consumers on the home-buying process.
Register today: Maximize Marketing ROI with Predictive AI
Alkami Technology®
For years, human marketers have been creating audience segments using keywords, metadata tags, & other segmentation tools to identify the most relevant audience for their message. Now, marketers can get even better results by augmenting tried & true human directed marketing audience targeting methodologies with audiences identified by AI. Learn how AI has improved the marketing game.
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