Your institution is built on years of history, hard work, character and true grit. Getting this message across to your customers without coming across longwinded and self-absorbed is a challenge. It’s time to employ the power of a brand story.

For years, human marketers have been creating audience segments using keywords, metadata tags, & other segmentation tools to identify the most relevant audience for their message. Now, marketers can get even better results by augmenting tried & true human directed marketing audience targeting methodologies with audiences identified by AI. Learn how AI has improved the marketing game.