ABA Bank Marketing
August 30, 2024
Keys to engaging communities and driving inclusive economic solutions
In this excerpt from Community Conversations: A Field Guide for Banks, recently released by the ABA Foundation, KeyBank shares its purpose to help clients, colleagues and communities thrive.
What future bankers did on their summer vacations
Future bankers participated in a program that has boosted the career prospects of 3,000 and involves 50 institutions, for in-bank weeks of "internship-mentoring," with lots of job shadowing and conversations.
Banktastic
Financial Marketing Solutions
Survey: Mobile banking most popular option among consumers
Three out of four respondents in a recent consumer banking survey by MarketWatch said they prefer to bank digitally, either through a mobile app or online banking via a web browser. Mobile banking was the most popular banking option with nearly 41% of respondents saying they preferred it.
Creating more than 200 websites, you learn a thing or two.
Pannos Marketing®
Pannos Marketing has created more than 200 financial institution websites over the years. Read about the key lessons and insights we’ve learned along the way in our new blog—they might be relevant to your FI’s site, too.
Learn more
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Gen Z wants to work for purpose-driven companies
As Generation Z enters the workforce, companies are grappling with how to cater to their remote preferences and entrepreneurial spirit. According to the World Economic Forum, Gen Z will account for nearly one-third of the global workforce by 2025. But what does that mean for the future of work and how should banks respond?
360View
Crystal Plus Inc.
Survey: Cashback, value credit cards grow in popularity
A majority of credit card holders are using cashback cards while a growing number of consumers are switching to value cards, according to J.D. Power’s 2024 U.S. Credit Card Satisfaction Study. The survey found that 58% of respondents used cashback cards, 31% used points/miles cards and 11% used value cards.
The 2025 Playbook for Digital Bankers
Alkami Technology®
Staying ahead means more than just keeping pace —it’s about leveraging technology for lasting success. This 2025 Playbook outlines key strategies banks and credit unions must adopt to thrive.
Get the 2025 Playbook today
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Training

September 5
Webinar: ABA Economic Insights Webinar Series: September 5, 2024

September 5
Webinar: Planning Challenges for Families with Multi-National Family Members or Assets

September 9 - October 5
Facilitated Training: Building a Bank-Wide Data Management Program

September 12
Virtual Conference: Diversity, Equity and Inclusion Summit

September 12
Webinar: ABA Bank Performance Webinar Series: September 12, 2024

September 17
Webinar: Couples and Conflict: Tactics for Identifying and Managing Differences

October 3
Webinar: ABA Economic Insights Webinar Series: October 3, 2024

October 6 - 8
Conference: Bank Marketing Conference
Hyatt Regency Chicago, Chicago, IL

October 21 - November 15
Facilitated Training: Marketing Management