Look anywhere: books, podcasts and social posts, and you will see much discussion about how marketers can get a seat the decision-making table for their financial brand. Is there a magic formula? A secret recipe? Rather than being viewed as the "cookies and events person," savvy chief marketing officers who have earned top level respect live by these six rules.

More than one in four bank customers have experienced fraudulent activity on their accounts in the past 12 months, according to a new survey on U.S. financial protection satisfaction by J.D. Power. The survey also found customers value banks that help them resolve fraud-related problems.

The financial institutions that prioritize data maturity and market awareness will be positioned for profitability in any economic climate.

Small-business owners have grown more confident about their bank’s ability to help them meet their future needs, according to J.D. Power’s 2024 Small Business Banking Satisfaction Survey. Overall satisfaction among small-business banking customers rose 20 points this year to 705 on a 1,000-point scale.

December 2 - January 10, 2025
Facilitated Training: Building Customer Relationships

December 4
Webinar: Help Consumers Get Banked in the 2025 Tax Season

December 5
Webinar: ABA State of the Economy Webinar Series: December 5, 2024

December 10
Webinar: Creating a Strong Company Culture

December 12
Webinar: ABA Bank Performance Webinar Series: December 12, 2024

January 6 - 31, 2025
Facilitated Training: The Banking Industry

January 13 - February 7, 2025
Facilitated Training: Building a Bank-Wide Data Management Program