Advertising jingles: corny or clever? "Imagine the repetition over years in a community that hears it regularly," says Clark Hook of Financial Marketing Solutions. "It’s whether you love or hate jingles, you cannot deny the power of that mnemonic device to put attribution to the things you’re putting into the world." On this episode of the ABA Banking Journal Podcast, we take a look at bank jingles past and present.

Debit and credit cards remain the top payment choices for holiday shoppers, with credit card users saying they value rewards and security when making purchases, according to a new survey by TD Bank.

An approach that not only addresses challenges of access to capital for underserved communities, but one that also builds a customer pipeline for the future.

This episode of the Marketing Money podcast dives into the decline of checks, the rise of digital payments and how banks can keep up with evolving customer expectations in the digital age.

The use of the FDIC logo at teller windows, on bank doors and in other places — not to mention the disclosure of "Member FDIC" in advertising — is a staple of how banks present the deposit insurance guarantee to their customers and the public. On May 1, these practices will receive a major update, and banks need to figure out how to comply.

December 10
Webinar: Creating a Strong Company Culture

December 12
Webinar: ABA Bank Performance Webinar Series: December 12, 2024

January 6 - 31, 2025
Facilitated Training: The Banking Industry

January 13 - February 7, 2025
Facilitated Training: Building a Bank-Wide Data Management Program

January 14, 2025
Webinar: Strategic Imperatives for Community Banks

January 21 - February 14, 2025
Facilitated Training: Bank Lines of Business

January 21 - March 7, 2025
Facilitated Training: Analyzing Bank Performance

February 10 - March 7, 2025
Facilitated Training: Marketing Planning