ABA Bank Marketing
December 20, 2024
Insights
The value is vast to communities, but such efforts also attract new customers and strengthen relationships with current clients.
How Marketing Leaders Are Experimenting with AI in Banking
Alkami Technology®
For CMOs & marketing teams in banks & credit unions today, understanding AI’s capabilities needs to be fundamental to the strategy of maintaining & acquiring account holders. Unlocking growth, elevating the account holder experience, & refining targeted campaigns are just some of the major key outcomes from leveraging this science.
 
Responsibly mastering data usage & AI use cases will be a standout trait of the future leaders in banking.
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U.S. consumers plan to spend an average of $677 on holiday gifts this holiday season, up 3.4% from $654 last year. Consumers also expect to spend more on non-gift holiday items such as food and decorations, up 17% to $387 after a slump in 2023.
Banktastic
Financial Marketing Solutions
It’s been almost a century since Thomas Edison left us, but he left behind an idea that banks ought to be cashing in on. While it can feel like a punch in the gut to watch digital-first fintech upstarts picking off customers, there are ways for traditional banks to retain their customers and create digital user experiences to entice new ones.
Know your boundaries, show your worth as an FI marketer.
Pannos Marketing®
As a marketing professional, you’re one of the key gatekeepers of your FI’s brand, and of your marketing strategy. Find out how setting boundaries within your organization is good for you, the brand, and the budget.
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The acquisition of an NFL stadium’s naming rights by a credit union raises the question of why a large tax-exempt institution should have an advantage over its tax-paying competitors, James Freeman, assistant editor for the Wall Street Journal, wrote in a recent column for the newspaper.
360View
Marquis Software Solutions, Inc.
The University of Michigan Consumer Sentiment Index increased 3.4% in December compared to the month prior, landing at 74, according to preliminary results for the month. The December figure was up 6.2% from a year ago. The current conditions component of the index rose 21.6% from the month prior, landing at 77.7, while the consumer expectations index fell 6.9% to 71.6.
The Business Banking Digital Sales & Service Maturity Model
Alkami Technology®
What defines business banking digital maturity? How are the most digitally mature organizations driving nearly 10x revenue growth than their peers? Find out in this new report.
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Training

January 6 - 31, 2025
Facilitated Training: The Banking Industry

January 14, 2025
Webinar: Strategic Imperatives for Community Banks

January 21 - February 14, 2025
Facilitated Training: Bank Lines of Business

January 21 - March 7, 2025
Facilitated Training: Analyzing Bank Performance

February 10 - March 7, 2025
Facilitated Training: Marketing Planning