ABA Bank Marketing
January 17, 2025
Insights
Bank marketing budget and staffing considerations for 2025
In the latest ABA survey of bank marketers, it is clear they are focusing more on the channels that drive results, with a prioritization of digital marketing and media for 2025 budgets. This survey was fielded from September to October of 2024 and had 101 respondents from banks less than $200 million up to $10 billion.
Data Analytics Empowers Bank Marketing Teams and Beyond
Alkami Technology®
As reliance on digital banking channels grows, FIs face increasing pressure to compete locally & with large national institutions. This has given rise to a new class of top marketers, ones that wield technology & data to execute strategies-delivering exceptional results. Alkami sat down to talk with one such top marketer: Senior Vice President of Marketing & Communications at Westfield Bank, Chris Van Ausdale.
Learn more about how they’re using technology & data.
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Survey: Most banks anticipate growth in 2025
Nearly all C-level bank executives in a new survey said they expect their institutions to grow in 2025. The survey by accounting firm Wipfli found that 97% of bank executives expected growth in the next 12 months, with 58% anticipating asset growth of at least 5%. By contrast, only 36% of executives anticipated their institutions would grow by at least 5% last year.
Banktastic
Financial Marketing Solutions
Chair’s View: Talent for the times
One of the challenging characteristics about our industry is that it is always changing. So it follows that what we need from bank leaders is constantly evolving, too.
Don’t be so “Banky”
Pannos Marketing®
It's still possible to stand out in a world where banks are popping up on every corner. Your website is the place to bring some unexpected energy to the banking space and break through the crowd.
Check out the blog
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Treasury Department: Small businesses struggle to learn about financial products
Many small business owners say they have difficulty obtaining information about financial products, "which may contribute to a less competitive market," according to a new report by the U.S. Treasury Department.
360View
Marquis Software Solutions, Inc.
NFIB: Small-business optimism rose in December
The Optimism Index rose by 3.4 points in December to 105.1, the second consecutive month above the 51-year average of 98. This is the highest reading since October 2018.
The Business Banking Digital Sales & Service Maturity Model
Alkami Technology®
What defines business banking digital maturity? How are the most digitally mature organizations driving nearly 10x revenue growth than their peers? Find out in this new report.
Get the report
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Training

January 21 - February 14
Facilitated Training: Bank Lines of Business

January 21 - March 7
Facilitated Training: Analyzing Bank Performance

January 30
Webinar: The Next 100 Years of Community Transformation: Trends, Predictions & Strategies

February 10 - March 7
Facilitated Training: Marketing Planning

February 16 - 18
Conference: Conference for Community Bankers
JW Marriott Phoenix Desert Ridge, Phoenix, AZ

February 27
Webinar: Bridging Regional Insights and National Lending Surveys

March 3 - June 30
Facilitated Training: Consumer Lending

March 17 - April 11
Facilitated Training: Marketing Management