The ROI of Membership: Today's Missing Link for Explosive Growth
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Excerpt:
“For organizations that excel at member recruitment, this book provides the proverbial grinding stone for sharpening the axe. If you are an executive, staff person, or volunteer leader at this kind of an organization, even you will be challenged with the intent to improve. However, if you are involved with an organization that is stagnant, bleeding or even hemorrhaging members, this book will be your comprehensive guide for completely reversing your situation.”
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