Stuff Happens... But you can sleep at night by making your association reputation resilient

by Jacqui d'Eon

Excerpt: "There is an old saying, 'Not planning is planning to fail.' That applies as much to preparing to manage an issue as it does to achieving more positive goals. Associations that ignore the possibility of something going wrong are deluding themselves. A little bit of preparation and forethought can be that extra ounce of protection to mitigate damage and speed recovery after a disaster. The reality is that for many executives, crisis preparation only makes the top of the priority list after they have lived through a disaster that caused them and/or their association harm."

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