Race for Relevance: 5 Radical Changes for Associations

By Harrison Coerver, Mary Byers

Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered.

Excerpt: “This is a book about change. Radical change. Whether you are a paid association professional or a volunteer leader, you probably have noticed that today’s association model, which was created more than 100 years ago, isn’t nearly as effective as it once was. You’ve likely experienced the challenges firsthand: loss of market share, increased competition for members’ time, shrinking revenue sources. And you’ve seen the irreversible trends that are making the traditional model and accepted practices obsolete: rapid advances in technology, higher member expectations, increased competition, and diverse member market.” 

Order at a 10% discount through December 09, 2019.