Media Relations for Canadian Associations: How to be the Voice of Your Members in the Media

In the world of the 24-hour news cycle, associations must be prepared to be the voice of their members at any time. This calls for a sharp media relations and information management plan. In this book, Huw Williams familiarizes the reader with today’s media machine, demonstrating how your association can apply a concise and workable plan to deliver framed messages to target audiences.

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