Gen Z Will Reshape Events
Freeman's new report identifies 'Innovators' as a new group of event planners who recognize the need to reach and design for an untapped group: Gen Z. Gen Z has officially overtaken Boomers in the workforce.
Skift Meetings

Closing the Communication Gap: Why Associations Need a Gap Analysis
Associations must leverage effective communications to stay competitive. However, some may struggle to pinpoint where they are falling short. This is where communications services, particularly a Gap Analysis, come into play.
Association Adviser

Navigating Challenges: 7 Lessons All EventProfs Can Learn From Small Business Owners
Small business owners are pros at overcoming obstacles. The powerful lessons they've learned have relevance for everyone in the meetings and events industry as well.
MPI Event Blog