Disney Institute "The Business Behind the Magic" Was A Success
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In addition to creating a magical environment for guests from around the world, Walt and Roy Disney mastered the art of business. In the end, they determined that  leadership excellence, people management, quality service, brand loyalty and inspiring creativity were the five key principles that would forge an invaluable formula for success. Not only have these time-tested business lessons helped establish Disney as one of the world’s leading brands, but thousands of organizations around the world have also successfully adapted these principles in their own pursuit of excellence. Now you have the unforgettable opportunity to go behind-the-scenes and experience proven Disney business philosophies at one of the leading business operations in the world firsthand. We explored the following locations:
Textile Services: Visit a state-of-the-art laundry facility. (Highlights from Disney’s Approach to Leadership Excellence and Inspiring Creativity)
Epcot® Cast Services: Experience the "Backstage" area from a Cast Member perspective. (Highlights from Disney’s Approach to People Management and Inspiring Creativity)
Main Street, U.S.A.®: Take a stroll through this turn-of-the-century walkway to better understand how we strive to exceed the expectations of our Guests. (Highlights from Disney’s Approach to Quality Service, Brand Loyalty and Inspiring Creativity)
The "Utilidor" System: Journey beneath the Magic Kingdom® Park to visit support systems designed to improve the experiences of Cast Members and Guests alike. (Highlights from Disney’s Approach to Brand Loyalty and Inspiring Creativity)
Concepts from at least one Disney Institute core topic are featured at each location throughout the tour, along with quantitative examples of how each area successfully implemented those concepts.
More information on the outstanding Disney Institute may be found on the Disney Institute website.
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