China’s expanding middle class means room for growth in a number of categories, especially food and beverage. That growth of Chinese consumers offers a lucrative market for U.S. based companies looking for international growth. Not only are Chinese consumers becoming more aware of the pollution and supply chain problems affecting their local farms and processors, but they are also looking for healthier, more convenient items that fit their busy lifestyles. These factors offer a wide range of opportunities for California food producers.
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