Education
Your plan of attack depends on what kind of borrower you are. My perspective is as an attorney and an adviser representing solely petroleum wholesalers and retailers in securing financing. In this capacity, I am approached by three general categories of borrowers, each with their own particular challenges and methodology for accomplishing their financing goals. Which of these borrowers are you ?
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"I can see right through you," said the buyer to the salesperson. "I know exactly what you're trying to do!" Question: Is that a good thing or a bad thing? This may surprise you, but I think it's a very good thing. I believe that the best selling is highly transparent—no tricks, no games, and no subterfuge. The great salespeople don't trick anyone into buying from them; they help their prospects and customers to reach an unmistakable conclusion. When a great salesperson makes a sale, there's no "buyer's remorse", just the confidence that comes from making a good decision.
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For many years, the need for Demand Side Management has been successfully marketed in many areas across the United States. Even in parts of the country where the cost for energy is less than in other areas, many customers know that to remain competitive in their industry, energy savings plays a crucial part.
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Upcoming Events
For independent petroleum marketers and convenience store retailers throughout the western United States, one industry gathering is a "must-attend" event. The Pacific Oil Conference — with its unmatched education, nonstop networking, innovative ideas, and unique purchasing opportunities — is your valuable link to the vital resources and up-to-date information needed to stay current, competitive, and profitable. Join us at our exciting venue in the heart of L.A. LIVE for three essential days of learning, connecting, and building your business. Make plans now to be part of your industry’s premier West Coast event August 26-28, 2014
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Industry News
Against the backdrop of a 45-foot semi-truck with bold, capital letters screaming, "BACK OFF!," a group of passionate small business owners, advocates and consumers launched the Fed Up at the Pump campaign, a grassroots effort to educate and inform California motorists about a state-mandated gas and fuel price hike coming in 2015, at a press event on Friday, May 23.
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