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NPMA update: So, what is PPMA?
The Professional Pest Management Alliance (PPMA) is an investor-driven organization that has been successfully marketing the value of professional pest control to consumers for nearly 20 years, resulting in positive exposure for our industry and the growth of our residential and commercial markets.
We ARE making an impact in the attitudes, opinions, and buying decisions of residential and commercial customers. We have increased awareness of the value of professional pest control services and protected our reputation through ongoing national and local media outreach, innovative advertising campaigns, social media engagement, public service announcements and more. It’s work that is only possible because of the generous contributions of hundreds of investor companies who understand that their participation is making a huge impact on the industry.
Our mandate is to:
- Grow the market by encouraging consumers to call a professional
- Counteract activist efforts on both national and local levels by being prepared to instantly respond on behalf of the industry
- Increase awareness of the role professional pest control plays in preserving the public’s quality of life – in terms of health, property, safety and time management