Answer These Questions to Guide Your Pest Control Company’s 2021 Web Marketing Strategy

As we all hunker down this winter to keep safe, it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the pest control solutions they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.

Whether you’re stuck indoors or it happens to be your company’s slow season, take a look at the following questions to find areas for growth in your marketing plan.

 

Is my pest control company’s information up-to-date on Google?

When customers look for pest prevention, removal, or extermination service, they’ll likely turn to Google. After all, the term “Google” is synonymous with “looking something up online.” Whether they search for services and look at the maps results or type in your company name, many potential customers will end up seeing your Google My Business listing.

By 2021, you should be 100% in control of your GMB listing. This is the only way to ensure that the correct phone number, address, hours of operation, Website URL & more are all correct. Fail to do this, and you risk calls being directed somewhere else – leaving prospects confused, discouraged, or possibly in the hands of another company. During the pandemic, GMB will also periodically ask if your company is still open, if you have any pandemic safety measures in place, and if you have specific updates you’d like to share. Posting that you’re still open, that you offer contactless services, etc., can go a long way for customers. Be sure to sort out your GMB management by 2021!

 

Does my Website look like it’s from 2021? Or 2020?

Potential customers use everything they can find online to decide whether they can trust you. Your Website is undoubtedly a significant tiebreaker for a client determining if they should give your company a chance.

Beyond looking modern and professional, sites that have been built within the last 4 years are constructed to load faster while making it easier for search engines to figure out what the site is offering. Newer Websites are also responsive, meaning phone and tablet users will be able to navigate your site just as well as desktop users. In 2021, don’t expect a user to wait for more than a couple seconds on a slow site to load or continuously resign a desktop-size site to fit their iPhone display.