Am I keeping up with my competition?

You may not think your pest control company needs additional online marketing, like Search Engine Optimization (SEO), Pay-per-Click, or Display Ads; however, you will gain valuable insight by stepping into the role of a potential customer and experiencing what they see during their online searches.

Start by searching for your services online along with the names of cities you serve. Do your competitors show up before you in the search results? SEO will help you rank higher. Are your competitors bidding on the sponsored results on the top of the search results? PPC will help place you there. When you visit other sites, do you see advertisements for your competitors? Display Ad campaigns will help you compete. These are just a few online marketing tactics that will place you in front of the next “pest removal” search or “pest problem” search Google receives.

Your company’s marketing needs will vary based on the size of your operation and the area you service. Keeping your competitors in mind can be a good motivator to stay on top of your marketing strategies, so that your business is taking a piece of the online pie, too.

After the way 2020 has gone, many are looking at 2021 as a chance to bounce back and thrive. Your pest control company should be no different! Take some time now, if you haven’t already, to assess your Web Marketing presence and identify areas for improvement. Market Hardware is happy to offer Web Marketing consultations – give us a call to learn more! Contact us today if you’re interested and want more information! You can email PCOC@markethardware.com or call (888) 381-6925.