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MILWAUKEE (May 5, 2021) — The California Department of Pesticide Registration (CDPR) has granted Liphatech Inc., The Soft Bait Innovators®, registration of its Flatline® Soft Bait, adding to Liphatech’s portfolio of rodent control solutions already available to pest management professionals (PMPs) in the state. Flatline has all the benefits of soft bait including ease of use, palatability and effectiveness.
Flatline is the first and only soft bait rodenticide containing the active ingredient chlorophacinone, an ideal choice for pest management professionals (PMPs) looking for an everyday use product to help stop damage caused by rodents. As chlorophacinone is a first-generation anticoagulant rodenticide, Flatline is a multiple-feed soft bait that effectively kills rats and mice. Flatline maintains its integrity in hot environments, is attractive to rats and mice and can be used for light to heavy rodent activity.
“Launched just over a year ago in other parts of the country, Flatline – a first gen for the next gen – has demonstrated good success. We are excited for PMPs in California to have access to this product,” said Charlie Passantino, structural pest control business director at Liphatech. “Flatline will be a big help to PMPs in the state, as it is a good choice for rodent control maintenance plans and a good bait to start with if you haven’t used soft bait before.”
Flatline Soft Bait is packaged in a conveniently sized 28-gram soft bait pouch which can be quickly secured with bait rods or feeding devices, such as SoftSecure™ Technology (SST). As with all Liphatech soft baits, Flatline is made without nuts or seeds to reduce debris and service time for PMPs.
Flatline Soft Bait rodenticide is available to PMPs in 4 lb. individual bags of pouches or in 8-bag cases. Specifically in California, Flatline can be used to target Norway rats, roof rats, house mice and deer mice. Vitamin K₁ is the antidote for Flatline.
Liphatech provides a large selection of products that are registered in California and are not restricted like second generation anticoagulant rodenticides (SGARs) to help PMPs handle rodent control challenges in the region including:
- TakeDown® Soft Bait, the first bromethalin soft bait for the professional pest control market that combines the power of an acute rodenticide with the palatability of soft bait;
- Rat & Mouse Attractant™, a non-toxic soft bait designed for monitoring and attracting rodents;
- Gunslinger®, an acute, non-anticoagulant bromethalin rodenticide for rodent clean-out;
- NoTox™, unique mini blocks containing no active ingredient but used for monitoring rodent activity; and
- BorderLine®, a Restricted Use Pesticide in the form of multi-feed anticoagulant rodenticide pellets containing chlorophacinone for outdoor control of Norway and roof rats, house mice and voles.
Flatline, along with Liphatech’s entire California rodent control solutions portfolio, are available from authorized distributors to PMPs in structural pest control management. To learn more, visit liphatech.com/flatline or contact Vince Romao, Liphatech Western District Sales Manager at 404-788-0892.
About Liphatech
Headquartered in Milwaukee, Liphatech has a long history of advancing the science of rodent control through research and product innovation. Combining the most advanced technology available with the highest level of customer service and technical support, Liphatech delivers solutions that allow pest management professionals (PMPs) to quickly and cost effectively generate results for both commercial and residential customers.
