Tips For Managing Your Website’s Pest Control Blog

Best practices for Web Marketing change frequently, but one strategy remains supreme: managing a blog. Writing a blog is an excellent way to build your brand in the pest control industry, drive links to your Website, and improve your relevance online. Like any tool, you get the most out of it when you use it correctly and thoughtfully.

The process of setting up your blog will vary based on how your Website was built and how it’s managed. WordPress is one of the most popular platforms for Websites, in part because of its seamless blog management interface. The real work comes in implementing certain management tips to ensure you’re getting the most from your website’s pest control blog.

It’s Not Word Quantity, It’s Word Quality

Most companies post to a blog to improve their search engine performance; when your site has lots of informative content about the pest control industry and services, Google tends to reward you with high rankings when your pest removal and prevention services are being searched. It’s for this reason that you shouldn’t stress about a word count when writing blogs. The most important factor is writing content that is rich with information on the pests and rodents found in your local California area.

If having a word count helps with your writing process, consider 300 words (about 2/3 of a page, single-spaced) a minimum. The content should be relevant to what local Californians face when in need of your pest control services. Place yourself in their shoes and ask yourself “Why should I care?” If your content provides readers with an answer to that question, they will be more engaged and stay on your website longer.

Pro Tip: Be specific to your company’s brand. Having content that is similar or identical to other pest control blogs won’t get you far with improving your online presence.

Write In Your Customer’s Language

Blogs can be a great place to answer frequently asked questions, highlight trends that customers should know, and debunk myths that get spread around too often. When you’re thinking about what to write, always consider your customers and prospects. At the end of the day, blogs are marketing tools and should be treated as such. Try not to get too technical with your writing and keep your vocabulary to a level that a beginner would understand. Your blog’s visitors are definitely reading to learn something, but they shouldn’t need to keep a dictionary with them to keep up!

One tactic we recommend is to use common customer questions as blog topics and titles. Examples include “What pests are common in the fall in Sacramento, CA?” and “How to diagnose a termite problem in Los Angeles?” Not only do these catch the eye of interested readers, but they also help boost your search engine performance. More often than not, prospects will type questions into a search engine to learn more about their issue. Google may just serve your blog post to these searchers if your content is relevant and reliable.

Post Consistently

To really make your blog work for you, you’ll need to post regularly. You should plan to post new blogs to your site once or twice a month. Google loves to see a site that is consistently updated and maintained. Adding fresh content via a blog is an excellent way to boost your brand and show readers and search engines alike that your company is relevant.

Finish Your Blogs with a Call to Action

In keeping with the tradition of a blog as a marketing tool, make sure that your blog posts are giving your prospects something to do. There are a few ways to go about leading your readers to a desired action. If your post is about a new technology or appliance, your last paragraph should maybe highlight an area of your site with product information. If your post is about how maintenance is a necessity for pest prevention, you should include your company’s phone number or a link to a Contact/Scheduling page. Without being too sales-oriented, your blog should at the very least indicate that you are ready to help in any way you can. It’s up to you to decide what the best next step should be for them.

Maintaining a blog is a powerful marketing tool to pick up in 2021. If you have questions about blog management, or if you’d like to go over your marketing strategy for this year, Market Hardware is here to help! We offer Web Marketing consultations and can help you figure out how to up your game this year. Give us a call today or reach out to us via our contact form to learn more.

Market Hardware is happy to offer Web Marketing consultations — give us a call to learn more! Contact us today if you’re interested and want more information! You can email PCOC@markethardware.com or call (888) 381-6925.