How Can Page Load Speed Be Improved?

You may find it more helpful (or less of a hassle) to have a professional Web developer decrease your load speed, but there are 3 simple strategies you can employ to speed your pest control site up a bit:

1. Optimize Your Photos

High-quality images, photo galleries, and pest ID indexes significantly help pest control businesses show off their industry expertise, but too much image quality and detail is possible. The larger (and clearer) the image is, the larger the file, which takes more time to download. Find a middle ground where the photo is sized correctly and compressed but is still visually appealing with quality resolution.

Now optimization comes in! Use your favorite photo editing software, or a free online service, to resize or scale down the file size of your Website’s images. Optimizing photos is an excellent starting point to speeding up your load time.

2.  Keep Your Layout Simple

Some business owners have long lists of Website features they’ve seen on other pest control sites that they would like included on their own. We’re big fans of creativity, but we often remind pest control businesses that simplicity is best when it comes to their Website design.

Every time you feature something like an interactive map, a rotating slideshow, or a video, you tack on an additional “request” that the Internet must make to display your Website. One or two features won’t hurt you by much, but too many can be a big risk. When putting together your Homepage, only identify the necessary information you want your visitors to see. You will prevent your page from becoming too busy and decrease the time a user must wait for your pest control site to load.

3.  Make Sure Your Web Hosting Plan Still Meets Your Standards

Perhaps you’ve tried some of these strategies before, yet they haven’t worked. Your Web hosting plan (typically a yearly payment made to keep your site and its files on the Internet) should be the next area you examine. It’s possible you’ve added numerous pages, galleries, and other content that may be too much for your initial hosting plan. Make sure your hosting plan matches with what your pest control company looks like today.
 

You must be mindful of both your desktop and mobile load speeds to effectively retain prospects. If prospects are not staying on your site due to a long load speed, then what’s the point of all the digital marketing efforts you invest in to show on Page One of Google Search?

Market Hardware is happy to offer Web Marketing consultations — give us a call to learn more! Contact us today if you’re interested and want more information! You can email PCOC@markethardware.com or call (888) 381-6925.