3 Quick-Fix Tips to Improve Your Website Today

As technology grows each day and industry design trends fluctuate, the opportunity to improve your Website is always there. To help narrow down where you should be placing your attention, focus on these key items:

Trim the Fat from Your Homepage

A bounce rate is the percentage of visitors that leave or “bounce” from your site after viewing one page. Keeping that bounce rate in mind, many companies are often guilty of overloading their homepages with their mission, services, and specials. Long paragraphs of essay-style text can overwhelm Website visitors, prompting them to visit another Pest Control site.

The average attention span of someone online averages 6-8 seconds. At a glance, does your homepage clearly indicate what your company does, how to contact you, and why you are the trusted experts in your service area?

Ask someone who isn’t familiar with your Website to try this. If they are having trouble answering the above questions, review your content for ways to refine your message.

Highlight the Next Step

You can certainly capture the attention of your site’s visitors with photos of your work, details of your offerings, and lots of good reviews. But this won’t mean much if they aren’t aware of the next step to hiring your pest control services.

Do you do business over the phone? Is there an online booking system they need to use to schedule an appointment? Should they identify the type of insect or rodent they are having problems with?

Ask yourself these questions and update your site accordingly. Businesses that do most of their scheduling over the phone should have a “Call Now” button on most of their pages and their phone number in the header, which will appear no matter the page one is on.

Callouts, otherwise known as a Call to Action, eliminate uncertainty for your prospects and help to guide them to becoming a paying customer.

Keep Things Updated

Keeping your content fresh and updated – even in small ways – can be an excellent strategy for your site’s appeal to prospects AND to Google. This can be adding new testimonials to your Reviews page, adding information on the new type of solution you have for rodent problems, or updating content across the site seasonally.

Pests in California tend to be more active during certain times of the year. By adding a blogpost, for example, about the increase in cockroaches being found around the home due to the hotter weather, Google will take notice. One tip is to update your content based on the current pest trends happening in your area. By placing current information on your Website, Google will identify it has relevant information during a user’s search into that pest.

No matter how small the change, you are letting Google know that your site is up-to-date and is representative of your business today.

Take some time today to look at your pest control Website and identify the areas for growth. When you take your Website seriously, search engines and prospects do the same. If you need any help in taking your Website to the next level, contact Market Hardware, and we’d be happy to discuss the layout of your site.