Voice Magazine June 2014
By: Paul Lindsay, Program director
Twenty-five
years. It just stuns me. When I look
back at where we started in 1987 and see where we ended up, our accomplishments
are almost unbelievable. How did we get
here? The leadership of the PCOC, its membership, consultants, and committed
insurance professionals made it happen.
Consider the
challenges we faced. In the mid-1980s, errors and omissions insurance (designed
to cover the most frequent type of claim impacting the industry) did not exist.
Many policies did not cover pesticide applications (no pollution coverage) — the
very essence of the pest control profession. Those carriers that stayed in the
marketplace increased rates by 100 percent to 1,000 percent. Yes, 1,000 percent! This
effectively put many operators out of business.
Through the
leadership of Harvey Logan (then executive vice-president of the PCOC) and Carl Doucette (then of
Western Exterminators and chairman of the PCOC insurance committee), the PCOC
took a stance. They would prove, via a broad and detailed feasibility study,
that the risks inherent to pest control were not nearly as bad as the insurance
industry thought. Further, the insurance claims and loss ratio decried by the
carriers were not as bad as they alleged. Thus, an insurance program based on
facts and controlled by the PCOC could offer better coverages and services at affordable
rates.
In 1987, the
PCOC assessed a $50 per member fee to fund the study. A request-for-proposal
(RFP) went out to six key brokers. This event would set into motion what became
the best part of my insurance career.
I was
sitting in my office at Fred S. James in San Francisco when the RFP came in. Jim
Peterson, Rick Cowan, and I reviewed the well-written request. We were
impressed with the position and optimism of the document. I was named the lead,
with Rick and our staff in support. When I told my wife about this challenging
project that night, she gave a little chuckle and pulled out a bumper sticker
that read, "Say No To Pesticides." With a shrug, she said, "I guess I better
not put this on our station wagon!"
We still
laugh about what became a pivotal moment in my career. Pivotal because the
sentiment expressed on the bumper sticker personified the misconceptions that
plagued — and continue to plague — he pest control industry to this day. You see,
right then and there I believed in the PCOC's theory and vowed to help them
solve this industry-wide crippling problem.
Led by Carl
and Harvey, Rick and I gave our presentation to an insurance committee
comprised of eight additional members: Lee Blevins, Charlie Clark, Ben Diedi,
Lyle Evans, Bob Gordon, Allen Kanady Jr., Michael Katz, and Gene Reeve. In
their sage wisdom (either that, or we fooled them!), they selected Fred S.
James.
Over the
next 18 months, the James team collected and analyzed the five-year history of
the premiums and losses for more than 400 PCOs. We held onsite meetings with key
carrier claims adjusters to discuss their handling protocols. Harvey and I went
in the field with several underwriters to see branches one, two, and three in
action. Neighborly Pest Management, Delk Pest Control, Clark Pest Control, and
Admiral Pest Control were delighted to help. Through this study we learned:
1.Insurance underwriters mixed structural pest control
with agricultural, crop, and orchard applications when they considered the risks
presented by structural pest control operators.
2.The insurance underwriting "bible," Best's Underwriting Guidelines, furthered this misconception by including animal control (domestic and wild),
county Vector control, and long since banned chemicals, etc. in their analysis.
3.Structural pest control industry loss ratios were 45 to 55 percent, not the 100 to 200 percent that
several carriers claimed or alluded to.
4.The carriers were largely not fighting chemical
sensitivity claims, falling victim to the hyperbole and misconceptions caused
by ignorance, bias, and some environmental groups.
5.The lead carrier at the time would hand out $5,000 per
instance of alleged E&O claims rather than fight them, saying they were "too
expensive to deny, too expensive to defend."
On the humorous
side (stemming from a sad loss), I also learned to not expose underwriters to
the war stories of the field technicians. I will never forget one fume crew
member jumping down from a one-story roof, strolling over to us and bemusedly
relating how he had just accidentally fumed two cats! Of course the underwriter
was a major cat lover and nearly fainted on the spot!
I really earned
my combat pay for this project when I gave quarterly study updates at the PCOC
board meetings. Jim Clark Jr., Dan O'Connor, Bob Gordon and others really put
Carl and me through our paces. "How do we know these numbers are true?" "How
current and valid is this data?" "When are we going to see some positive results?"
There was no sweet-talking those guys!
Between the
summer of 1988 and March of 1989, we met and presented to 22 insurance carriers.
With Industrial Indemnity we found the One. Together, we re-wrote the Best Underwriting Guidelines, re-designed
the pesticide and herbicide applicators endorsement, and launched true errors
and omissions coverage. We developed structural pest control underwriting guidelines designed to ensure a long-term and stable
insurance market. Finally, we created loss prevention protocols to improve
business practices and keep loss ratios low.
Thus, on April
1, 1989, I had the honor of writing the PCOC Insurance Program's first policy,
Hydrex West Coast, owned by Dan O'Connor— a policy still in effect today. Between
1989 and 2014, we have written more than $150,000,000 in premiums and paid out
approximately $75,000,000. The starting general liability rate per thousand
dollars in 1989 was $80.00; today, it is $20 before risk credits!
With the PCOC,
we have fought and beat fraudulent claims, pushed back the plaintiff attorneys and thwarted the "toxic mold" threat. Through "lessons from losses," training
and education, and risk control practices, we have helped to improve industry
practices and improve the industry's public image. We have kept PCOs in
business and made them financially whole.
And, just in case we have made it
look too easy, consider that the majority of association-backed insurance
programs fail within the first 36 months. Only a tiny percentage last 25 years.
How have we done this? Vision, a mandate and teamwork. A vision born from
adversity and a mandate from gifted PCOC leadership that said the threat would
be conquered. A leadership that drove and continues drive the best pest control
insurance program offered.
In closing,
I get a lot of credit for the program's success, and I really appreciate the
compliments. However, as you can see, I was but one of many that made it
happen. From the insurance side, I have to thank the original team: Jim, Rick, Marc,
Greg McDermont, and Bruce Horton (and others too numerous to mention.) The
addition of Laura Coy and Michael Glauser in 2002 and leading the present-day team
has been extremely gratifying to me. They are taking this program to a whole
new level of professionalism.
From the
pest control side, I must mention the awesome support, advice, and
leadership/friendship offered by: the Peacock board of directors (past and
present), the PCOC Executive Committee (past and present,) and especially Lee
Whitmore, Lee Blevins, Charlie Clark, Allen Kanady. Gene Reeve, Steve Delk, Hal
Stein, Jim Shockey, Greg Augustine, Fred and Nancy Rose, Duff and Janet Thrasher, and too many others to
mention here! Then, a special thank you to Harvey and Carl; what started out as
a dream became reality — thank you for keeping me and the program on track!
Well, I see
another claim has hit my desk while writing this article that I have to get to,
so I will end here by saying congratulations, and here's to another wonderful
25 years!