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August 2019
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Member News
Our friend Ronald R. Howard, and former business partner of First Quality Pest Control as well, passed away and below you can find the link to the viewing and funeral services for him. https://www.dignitymemorial. com/obituaries/north- hollywood-ca/ronald-howard- 8798990 He will be missed greatly. Bea Salinas Chief Executive Officer's Notes
Upcoming Events
Structural Pest Control Board Calendar of Events
FR2 – Exam Construction OPR2 – Exam Construction Townhall (Focus Group) Meeting FR3 – Exam Construction OPR3 – Exam Construction For more information, please visit the SPCB website at here.
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September Board of Directors Meeting Thursday, September 12: Golf Tournament @ Brookside Golf Club Hotel Reservation Info: Sheraton Pasadena Hotel (click here for online reservations) Golfer Registration Form Corn Hole Tournament Registration Form UCLA Football Game Registration Form _______________________________________________________________________________________
Pest Ed Series October 24, 2019 - Hyatt Regency Long Beach November 12, 2019 - Crowne Plaza Concord Walnut Creek January 14, 2020 - Citrus Heights Community Center
Exhibitor Registration Form for ALL locations _______________________________________________________________________________________
December Board of Directors Meeting Thursday, December 12: Golf Tournament (Information to follow)
Affiliate Corner
CAPMA Monthly Insurance/Safety Tip
It’s not always easy to determine whether workers’ compensation rules apply to job related travel and the rules vary from state to state.
The “going and coming” rule is not found in any Labor code. It is a case law rule that has developed over the years that says that workers’ compensation benefits do not apply to injuries sustained while commuting to or from work. But isn’t driving to work coming and going? While you might think you could argue that commuting to work is job-related, the going and coming rule has traditionally ruled against that interpretation However, there are a few exceptions to the going and coming rule: Commuting in a Company Car Of course, someone driving their own car is exempt by the going and coming rule. But what if it’s a company car? In most states, this is covered as workers compensation. Driving a personal car to work is exempted by the going and coming rule. But commuting in a company-owned vehicle is often covered (in most states). In some states, the worker needs to be commuting to and from a fixed location. But other states define this more broadly. For example, if the car has a company logo on it, it might be argued that it is always being used for work-related activity, since it’s essentially a moving advertisement. Traveling as Significant Part of the Job If travel is just part of the normal job duties, then that person is basically always at the work site and in fact, they travel in and with it. This description fits pilots, truck drivers, bus drivers, state troopers, etc. As long as the injury occurred in the course of major job duties, as opposed to driving a personal car to the station for the worker’s shift as a bus driver, it would be covered. Traveling Between Multiple Job Sites Using a personal vehicle to go to different job sites within one shift is considered job-related usage under most state workers’ comp laws. For example, consider a computer technician driving from one office building to another or the employee of a landscaping company driving to different job sites. Commercial Traveler According to most laws, all of the time spent away on a business trip is considered to be within the scope of employment. So even though the traveling employee attends a conference for only eight hours each day, the entire time spent traveling is considered work-related. Special Mission This fits those situations where a manager asks an employee to do something on their behalf. For example, if a manager gives an employee money to stop somewhere and buy coffee and donuts for the staff before work tomorrow, the employee has been asked to perform a “special mission.” Even if it’s completely unrelated to work, such as walking the boss’s dog, employers generally are liable for injuries related to these extra tasks. For more information, please contact the PCOC Insurance Program professionals of EPIC at (877) 860-7378 or, email us @ ProPest@epicbrokers.com. Also, check out our website: www.pcocinsurance.com. Paul Lindsay 
District News
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PCOC Minute
A new PCOC Minute is here that discusses the upcoming Board of Directors Meeting that will be held on September 12-14, 2019 at the Sheraton Pasadena Hotel in Pasadena California.
The Pest Control Operators of California has created the PCOC Minute to provide updates on the pest control industry not only in California but throughout the United States, PCOC related events and member highlights. The PCOC minute will be available on the 1st and 3rd Tuesday of each month with special periodic episodes on the 2nd and 4th Tuesday of each month.
Make sure to check out the Pest Control Operators of California YouTube channel for this new PCOC minute and for past and future PCOC Minutes.
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Agri-Turf Tournament Raises $75,000 for the American Cancer Society
Tournament Celebrates First Hole in One
Santa Fe Springs, Calif. – August 15, 2019 – Agri-Turf Distributing’s 5th Annual Charity Golf Tournament raised $75,000 for the American Cancer Society. The event was held on July 18, 2019 at the Tustin Ranch Golf Club in Tustin, California.
Agri-Turf tournament committee presents check to the American Cancer Society. Shown L to R: Rich Records of Agri-Turf Distributing, Aaron Rhoderick of Tri-West Ltd., Kristen of the American Cancer Society, Allen Gage of Tri-West Ltd., and Lon Records of Agri-Turf Distributing.
Rob Van Orsdol of Premium Termite and Pest Control wins the $10,000 cash prize at Agri-Turf’s 5th Annual Charity Golf Tournament.
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| Name/Company/District |
Member Type |
Join Date |
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| Ms. Julie Campbell Univar Solutions Big Valley District |
Z | 8/2/2019 | ||
| Mr. Eddie Rosas Nissan of Torrance LA/South Bay District |
Z | 8/5/2019 | ||
| Mr. Sean McGough Suncoast Pest Management San Diego District |
R | 8/8/2019 | ||
| Ms. Miriam Medina The Fume Team San Diego District |
S | 8/12/2019 | ||
| Mr. Jennifer Gordon Douglas Products Bay Area District |
Z | 8/15/2019 |
Frequently Asked-For Websites
Department of Fish & Game
https://www.wildlife.ca.gov/
Department of Food & Agriculture
www.cdfa.ca.gov
California Department of Pesticide Regulation (DPR)
www.cdpr.ca.gov
DPR on Facebook
www.facebook.com/capesticideregulation
DPR on YouTube (see "playlists" for videos pertaining to new surface water regulations)
www.youtube.com/user/californiapesticides
DPR on Twitter
twitter.com/ca_pesticides
DPR LinkedIn
www.linkedin.com/company/california-department-of-pesticide-regulation
Healthy Schools Act
http://apps.cdpr.ca.gov/schoolipm/
Structural Pest Control Board
www.pestboard.ca.gov
Find Your Legislator
www.leginfo.ca.gov/yourleg.html
NPMA's QualityPro Accrediation Application
www.npmaqualitypro.org/apply
Do you remember using the Internet 15-20 years ago? There were dial up modems, pages loading an inch at a time, and certainly no exchange of credit card information online. Nowadays, our mobile devices are able to recognize our faces!
When the playing ground has changed as much as it has, there’s no use in approaching the Web the same way you did years ago. After all, you wouldn’t approach a pest control situation using technology from over 10 years ago. This same logic should also apply to your company’s Web Marketing strategy...
As far as Web Marketing basics are concerned, it’s important to note how important a Responsive, Mobile-Friendly Website is to getting noticed online. You should also know how Search Engine Optimization (SEO) can help you be found on Google. Both strategies are great for capturing potential clients who are searching for your services, but what can you do when these leads step away from Google and onto other sites on the Web?
Picture this: SEO gets users onto your Website, and your site tells them about your services and contact information… what if that visitor just isn’t interested in making a purchase at that time? They didn’t necessarily write you off, but they did close out of your site and move on with their day. Maybe they checked the weather, news, sports scores or more. This is where Display Ad Retargeting comes in.
Here's an example you might be familiar with. Have you ever looked at a pair of shoes or a new piece of equipment online – maybe even just once, and noticed that ads about that product seem to follow you around the internet? That is the magic of Display Ad Retargeting!
There are two components of this strategy, both of which help to increase your leads and grow your business.
Site Retargeting, like the previous example, tracks Website visitors and tags them as “interested customers.” This is good for price-shoppers who are more interested in information up front before they make a deal. While they might not be ready to take action at the time of their visit to your Website, ads for your business can follow them around the Web until they are – or stop appearing once that person is probably no longer interested. Display Ads will make it that much easier for leads to find you once they’ve made up their mind.
Search Retargeting tracks users that are searching for pest control services but aren’t visiting your Website. Whenever they decide to browse other sites on the Web, your ad will appear, letting them know that you provide the pest management service that they need help with.
Both of these tools together make for one unbeatable marketing strategy. The best part of Retargeting is that it’s actually providing small pest control businesses with results. A study found that leads that are being retargeted are more likely to convert by 70%. In other words, there’s a 70% boost in the likelihood that a potential customer will hire you for service!
While most pest control companies are more familiar with the traditional paid search model, Retargeting remains a secret to many. It may seem like such a targeted service might be expensive, but these ads only cost about a penny per ad view. This style of marketing works best with a professional, as the actual implementation and maintenance of this strategy takes a considerable amount of time and expertise. When executed correctly, however, Display Ad Retargeting can help your pest control company truly stand out amongst a crowd of Google results!
Alain Parcan, Director of Marketing for Market Hardware, Inc., contributed this article. Alain brings nearly 10 years of experience in educating businesses so they can market themselves more effectively. Market Hardware helps small businesses compete on the Web and offers special discounts for PCOC members. You can Reach Alain’s team at 888-381-6925.
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| California Pest Management Association 1510 J Street, Suite 230 Sacramento, CA 95814 
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