Light My Fire Available in Canada by way of In-Sport Fashions

 

Light My Fire now distributed in Canada by In-Sport Fashions

FOR IMMEDIATE RELEASE

[Montreal, April 4th, 2023] – In-Sport Fashions, a leading distributor of outdoor and active lifestyle products throughout North America, is proud to announce that they are now the official distributor of Light My Fire products in Canada.

Light My Fire is a Swedish brand known for its innovative outdoor products that are designed to make life in the wilderness easier, safer and more fun. The brand’s product range, almost all of which is made in Sweden, includes everything from utensils to fire starters and meal kits. Their goal is to reconnect people to nature, and do so in a sustainable manner.

Light My Fire’s journey has a clear goal: they will primarily use recycled materials; when virgin raw material is required, it will be 100% natural with associated processes and technology. Every step toward this goal is a step towards a brighter future for us all.

"We are excited to add Light My Fire to our portfolio of brands," said Karine Laforest, Vice-President at In-Sport Fashions. "Their products are highly innovative and perfectly align with our mission to provide outdoor enthusiasts with the best gear on the market. We are confident that Canadian consumers will love Light My Fire as much as we do."

Calill Odqvist Jagusch, CEO of Light My Fire, adds, "We are thrilled and excited to join forces with In-Sport Fashions Inc. The company has a great track record of nourishing and growing the brands that it represents, and there’s a strong and happy team spirit there. We believe, today more than ever, that connecting with nature is a fundamental element that we all need to lead a life in balance. We look forward to igniting dreams of a joyful life outside together with the In-Sport Fashions Inc. team!"

Light My Fire products are now available for wholesale purchase from In-Sport Fashions. For more information about the brand and its products, visit www.lightmyfire.com.

About In-Sport Fashions
In-Sport Fashions is a leading distributor of outdoor and active lifestyle products. Based in Montreal, the company has been serving retailers across Canada for over 30 years. In-Sport Fashions is committed to providing the best products and customer service in the industry.

Contact: Mark Smith

Director of Marketing

In-Sport Fashions mark@insport.ca