SFIA: How to Build an Impactful Narrative For Your Brand Protection Program
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How to Build an Impactful Narrative For Your Brand Protection Program
This webinar is FREE for everyone and is presented by Corsearch.
Overview:
Tuesday, November 14, 2023
2:00 p.m. ET
Description:
Whether beginning a new brand protection program or looking for ways to enhance your current one, building an impactful narrative is essential to communicate your program’s goals, achievements, and value effectively to internal stakeholders.
A compelling narrative can help create a clear understanding of the program’s purpose and the importance of safeguarding your brand(s), securing your budget, and driving growth.
In this webinar you will be shown four steps to establish a strong narrative and drive success for your online brand protection program, this including:
- Importance of aligning with your companies’ goals
- Examples of different narratives that can be effective for your program
- KPI’s which can be used to demonstrate the success of your program
- How the narrative around different KPI’s can easily be adjusted to suit different target audience
Takeaways:
- How to establish a compelling OBP narrative
- Effectively implement KPI’s in your OBP program
- Position KPI’s to support your OBP narrative and drive internal engagement across your business
Speaker: Matt Stockbridge: Account Manager, Corsearch
To register for this free webinar, please click here.
