SEC Announces 17 New Members for 2024

Coming out of the challenging years of pandemic, we at Sports Excellence sought to ensure a higher degree of engagement with our member network and, by extension, with our supplier network. After a year rich in development & strategy, we are excited to announce nine new Canadian members – with an emphasis on expanding our network within the Bike, Outdoor & Ski/Snow categories and putting Sports Excellence in a very strong position heading into 2024. Those new members include: 

• Bicyclette Rossi – Quebec
• Dinardo’s Skis & Wheels – Ontario
• Muskoka Bicycle Pro Shop – Ontario
• Elora Ski & Cycle – Ontario
• Total Cyclery – Ontario
• Newson’s Bike & Skate Exchange – Ontario
• Velotique – Ontario
• Moosomin Sports Excellence – Saskatchewan
• Big League Sports Excellence (formerly The Sports Exchange) – British Columbia 

In the US, we brought in CCM veteran, Steve Rixe, as Director of Retail Development, and put into action a growth-focused plan that would impact all hockey dealers nation-wide. We launched our new US Membership Program, effective January 1, 2024. With this new membership plan, we selected 28 existing members and added eight new members, with whom to form our ongoing relationship. Those new members include:

• Primo X Hockey – North Carolina
• The Skaters Edge – North Carolina
• Offensive Zone – Illinois
• 815 Skate Shop – Illinois
• Hockey Locker – Wisconsin
• ProStride Hockey USA – California
• Ice Warehouse – California
• Surfside Hockey Sports Excellence – California

Have any interest in becoming a new buying member? Please contact us at info@sec.ca