Source for Sports re-branding and new store design

                                                                                                                

                                       

The Retail Council of Canada (RCC) has recognized Source for Sports as a finalist in the Excellence in Retailing Awards, in the category of "In-store Experience and Design."

Source for Sports is Canada’s largest sporting goods retail buying group, with 130 stores across the country. For more than three decades, their knowledgeable and community-minded store owners have fitted customers with the sporting goods they need to do what they love. The cornerstone of each store’s success is personalized service delivered by expert staff.

In 2021, Source for Sports announced a new brand identity and store shopping experience, to mark the first rebrand in over 20 years. The new store design reflects a modern, inviting, and immersive shopping experience.

This RCC award recognizes a retailer that demonstrates an innovative and visually enticing in-store experience and design layout. The winner will be announced at the Excellence in Retailing Awards Gala on May 28.