Supplier Member Spotlight

Rapala has been the world's favourite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Rapala lures are still hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box.

All the world is your honey hole. There’s a reason more fishermen around the world put their faith in Rapala. It’s a confidence that stretches through 140 countries and is validated each year by the 20 million Rapala lures sold. Simply put, Rapala products make better fishermen. Nothing rushed to market, but carefully crafted from years of experience. No shortcuts. No gimmicks. No flash in the pan, next greatest things. It is a legacy of unwavering quality that can be seen in every lure, every fillet knife, every tool, and every cast. A legacy that continues with new Rapala offerings of more lures, new actions, new sizes, new colors, new finishes, new tools, new accessories and new ways of catching more fish.

Learn more at www.rapala.ca/ca_en/rapala.