November 1, 2023 (Montreal, Canada) - As part of its international growth strategy, Argon 18 is proud to announce that Patrick Flaherty is joining Argon 18 as Chief Revenue Officer.

Patrick Flaherty is a seasoned bicycle industry professional with a passion for business growth and market development. With over twenty years of experience in the bicycle industry, including the last eight years at Specialized, Patrick demonstrates leadership and strategic insight that has enabled the organizations he has served to expand their market considerably and increase their income. He is recognized for his ability to navigate the changing industry landscape and for his talent in developing key partnerships.

"We are delighted to welcome Patrick to the Argon 18 family,” said Martin Le Sauteur, CEO of Argon 18. "Patrick has the vision and industry experience necessary to ensure our continued growth [on an] international scale. His arrival in this position confirms our desire to become a world leader in the bicycle industry."

"I am very pleased to welcome Patrick to Argon 18,” added Henrik Pedersen, Chairman of the Board of Directors. "His background, his passion and his experience will bring us a new perspective and will be an important asset within the company's executive committee." 

In his new role at Argon 18, Patrick will be responsible for all marketing and sales activities as well as future product development to ensure revenue optimization on an international scale. Patrick will work closely with staff at the company's headquarters in Montreal, Canada, and the European office in Lynge, Denmark.

"I am very proud to join Argon 18, a brand already synonymous with quality and innovation in the bicycle industry,” said Mr. Flaherty. "I see plenty of opportunity for us to reach new heights while continuing to fulfill our commitment to providing exceptional experiences to more riders around the world."