Roy and Ryan Seiders founded YETI in 2006 based on a deep love for the outdoors and the belief that if something doesn’t work, fix it. And if it doesn’t exist, build it. Since then, they've been designing products that last for generations, get you out into the wild, and keep you there longer.

From hog hunts to happy hours and the backcountry to back stage, their products have been embraced by communities and outdoor pros across the world all connected through a single common thread—that the gear you rely on should never let you down.

YETI was founded on a simple desire to spend more time in the wild. And with more time spent outside, the more we understand our responsibility to protect the places we love. Learn more about how they’re actively working towards their key commitments to our people, products and places.