Supplier Member Spotlight: Logica Sport

The story of Logica Sport began in 1997 as a distributor of soccer shoes, balls, and all other soccer accessories. As our increased visibility and strength as a distributor continued to grow over the years, it allowed us to expand our business focus in specialization of sports product distribution, to include another sport such as cycling.

Acquiring Biemme Sport, known for its state of the art sublimation articles in soccer as well as its high-end cycling apparel, allowed Logica Sport to put its mark on the map of Canadian sports specialist distributors. As the market continued to change in demands, Logica Sport's first mover instincts continued to flourish, and in 2002, we began distributing Eletto Sport to fulfill the need for soccer footwear, balls, uniforms, etc., for all levels of demand. Several years later, the well known Italian sports brand giant, Diadora, signed a contract with Logica Sport to be its Canadian distributor for its cycling footwear. In the same year, Sells Goalkeeper Products, a well known brand and market leader in soccer goalkeeper gloves and apparel contacted Logica Sport to be its exclusive distributor for Canada.

One year later, through our successful strategic plan to grow the market share for Diadora Cycling shoes in Canada, Logica Sport was given the complete Diadora Soccer collection to distribute in Canada. In order to expand its presence in the cycling industry, Logica Sport began to distribute Veloflex (in 2009) to support the demand for professional tires followed by Stella Azzurra in 2010. Logica Sport continues to expand its product lines in order to better serve the (North American) market.

Visit www.logicasport.com to learn more.