Exciting Changes for CTA in 2018
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Exciting changes are on the horizon for CTA in 2018, and these changes will ensure that CTA becomes an even greater resource to you, our valued members. We used the results of the CTA carrier member survey which was conducted in the fall of 2017 as a guide. We asked CTA members about our strengths and weaknesses, what they want, and what they need the most from CTA to ensure their success and the success of the trucking industry. We listened carefully, and will be making significant changes in the months ahead. More details are coming, but in the meantime, here are some highlights:
• CTA will launch webinar and video updates on regulatory issues and CTA’s lobbying activities. We know from our member survey that the work CTA does to support the trucking industry is of paramount importance to members. To keep you abreast of key issues and CTA’s involvement with them, our lobbying team and leadership will be providing a "CTA in Action: Legislative & Regulatory Updates" webinar or video update starting the first quarter of 2018 at no charge to CTA members. More details will be forthcoming.
• Caltrux magazine will devote more content to regulatory and legislative issues and activities as well. A newly-designed format has been put in place based on member feedback about the content and information which is most valuable to members. Naylor Association Solutions, North American’s prominent media partner for associations, has been selected to partner with us on the publishing of Caltrux, amplifying CTA’s position as the leading advocate and voice in the California motor carrier industry. The frequency of Caltrux has transitioned to bi-monthly, with the webinars and video updates mentioned above providing a deeper level of detail on the issues that matter most to our members, in a more nimble and flexible format than solely relying on Caltrux.
• In addition to producing the digital and print versions of Caltrux, Naylor will also support CTA with our Annual Membership Directory & Resource Guide and The Fifth Wheel Weekly eNewsletter
• Plans are in the works to implement a "Small and Medium Fleet Services" Program to meet the distinct training and support needs of this important segment of CTA’s membership base. More details will be forthcoming. We will continue our commitment to all CTA members in all categories of fleet size.
• CTA is preparing changes related to training, operations, and driver recruitment needs of our members and developing new offerings to support them.
It’s an exciting time to be a member of CTA. And the new and improved path our association is taking would have never been possible without the valuable feedback shared by our members. We are grateful for each and every CTA member and look forward to becoming an even more vital resource to all of our members in 2018.
Sincerely,
Dana Brooks