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Newsflash
Distributor: Freedom Forklift Sales, Barberton, OH; The Bailey Company, Nashville, TN
MHEDA is asking members to review their company information by logging into their account on MHEDA's website and update any information that is incorrect such as:
• Contact information - address, email and phone number.
• Product lines and descriptions.
• Current employee details.
• Branch listing locations.
This information will be used in the printed version of MHEDA's 2022 Membership Directory.
Deadline to make changes is October 1.
Convention Focus
News You Can Use
A significant change Members are facing, as a result of the pandemic, is the shift to a remote work environment. MHEDA has the resources to help you maximize the benefits of a remote or hybrid workforce. Adapting, preparing and accepting this societal shift will help you remain competitive and continue to attract and retain top talent.
Virtual Showcase
Events
MHEDA members can take part in this workshop that aims to provide leaders with perspectives, actionable ideas, and strategies towards their supply chain reconfiguration post-pandemic.
FREE monthly 30-minute interview-style presentation series to help members plan during these unpredictable times.
Designed to share the changes that we are seeing with our customers and lessons learned from how these customers are implementing solutions to address these changing requirements.
Member News
MVP/MVS Awards
MHEDA offers two award programs:
Both awards require companies to complete an application that covers key areas of business excellence, letters of recommendation, a company Give Back effort and documentation of involvement in continuing education.
The 2022 Award applications will be available on the MHEDA website soon. Awards are announced to the membership as they are awarded, and through industry press in early 2022. This is an annual recognition program exclusively for MHEDA Members. Applications for the 2022 Awards will be due on 1/31/2022. To see the list of 2021 Award winners, visit the MHEDA website at www.mheda.org/awards. For questions on the Awards or the application, please contact Kathy Cotter at kcotter@mheda.org. Spotlight on MHEDA
The 2022 Business Trends address the shifting state of the Material Handling industry, as defined by a group of your peers, the MHEDA Executive Committee. They are significant challenges or opportunities that have recently emerged or become pervasive and should be considered as members develop their internal business plans.
Magazine
If you have a question for MHEDA’s Board of Directors, please contact Rebecca Hein at rhein@mheda.org or 847-637-5215. Your question could be featured in The MHEDA Journal.
On the Bright Side
 (CNN) Nearly four years ago, Danielle Crull rescued a stray kitten from a forest in Pennsylvania.
Now, that spunky kitty is changing hundreds of lives by helping children with eye problems feel more confident about wearing glasses and eye patches. Truffles, now famous for her glamorous glasses -- which range from sparkling purple ones to her favorite green pair -- works alongside her mom, an optician. Crull runs her own practice, A Child's Eyes, in Mechanicsburg, where her primary focus is infants, toddlers and children in elementary school. When kids come in -- many with severe eye problems that require multiple surgeries, medications and treatments -- they are often terrified of anything coming near their eyes. That's when Truffles comes to the rescue. "She is literally magical with little kids," Crull told CNN. "It takes me at least half an hour to try and get to know them so they realize I'm not something to be afraid of, and Truffles will come strutting out from the back as if she knows exactly when I need her help."
Truffles hops right up next to the child and tilts her head up so Crull can put on a pair of glasses. The mood changes instantly, says Crull. Tears turn into smiles, and suddenly those glasses don't look so scary anymore. "The story that happens over and over is a little one is crying and she comes out and I put glasses on her, and they immediately stop crying and laugh and put their own glasses on," Crull said. "It happens countless times, and it's just as sweet every single time." 
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Earning an industry award is one of the most effective ways to rise above the competition, says Forbes Magazine. Industry awards are an effective component of a holistic marketing strategy since they are a fundamentally limited resource. While all companies can create marketing programs and promotions, relatively few can claim that they’ve been recognized by a trusted third party as among the best in their field. MHEDA is pleased to offer this opportunity to our members.
