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How the First Major B2B Trade Show So Far in 2021 Pulled It Off

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When Surf Expo — the first major B2B trade show in the U.S. in 2021 — opened at Orlando’s Orange County Convention Center (OCCC) in early January, it was more of a deep dive than a dip into in-person events during the pandemic. The show floor was 100,000 net square feet.

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