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Meet Jose Ferreras, CMP, the new Regional Representative for Latin America ![]() Can you give us a snapshot of the meetings industry in Latin America?
Latin America continues to enjoy an impressive growth in the regional corporate meetings and events industry and will be hosting major global events in the coming years. This is mostly due to the positive economy from key players in the region such as Brazil, Chile and Colombia who presently enjoy tremendous corporate growth requiring deployment of meetings and events to reach business objectives. This unprecedented growth is raising performance expectations for meeting professionals. The region enjoys having Argentina and Brazil in the TOP 20 destinations for the Global Association Meetings Market according to the ICCA ranking with Colombia and Peru closely behind.
Why did you want to be a regional representative for the CMP Program in Latin America?
I clearly understand the tremendous advantages to the wealth of continuing education, network opportunities and overall industry recognition of the CMP Program. I feel it is my duty to support the Latin American MICE community that is presently creating new expectations of the meeting industry by introducing them to the CMP Program as a unique opportunity to raise their industry knowledge.
What do you hope to accomplish?
I would love to see an outstanding growth of CMP Program in the region.
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