APEX Poaching Workgroup Update

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• Awareness of poaching activity is widespread – only 7 percent reporting they are unfamiliar with the issue
• Poaching activity is more common than not – 73 percent of respondents have been affected by poaching at some point
• The net is cast wide – a broad range of industries and room rates were reported
• Monetary impacts such as legal fees unexpected attrition and impacted concessions are present, but the most prevalent impacts are less tangible – damage to the event or hosting organization’s brand, reduced attendee satisfaction, and distractions that take planners away from other work.
• Of the top three tactics for combating poaching, only one was targeted directly at poachers. The top tactics planners reported using were focused on educating and engaging attendees through various communication channels. 
• There is a preparation gap – Planners are aware of poaching, many have been affected, yet 70 percent reported that their organization does not have proactive policies in place to address poaching.