MPI and the MPI Foundation have announced the completion of their Business Value of Meetings (BVOM) research initiative. The result is a toolkit of measurement, analysis and reporting resources designed to help planners become more strategic within their organizations.
Meeting professionals already know that meetings drive business success, profitability and continuity. Now, the release of the BVOM toolkit aims to equip them to answer the simple, but often difficult-to-answer question posed by management, stakeholders and the media: "Was it worth it?"
The toolkit offers planners a range of resources for measuring, understanding and communicating the effectiveness of meetings including articles, howto guides, webinars, workbooks, tutorials and videos.
The BVOM Toolkit provides easy-to-use solutions to support planners in five key areas:
- Understanding the importance of measurement
- Gaining stakeholder buy-in
- Defining meeting objectives and expectations
- Devising meaningful ways to measure value
- Analyzing and reporting BVOM data