Meetings Mean Business Coalition Announces Idea for a New Campaign

The Meetings Mean Business Coalition, comprised of a number of meetings and events industry organizations and hotel and destination partners – including CIC – met during IMEX America 2013 to discuss a new campaign to promote the value of the meetings industry to a broader audience and, hopefully, to also change some widely held perceptions about the profession.

The coalition, which was initially established as a campaign in 2009 by the U.S. Travel Association, has grown to include other industry partners that have a vested interest in advocating for the importance of the meetings industry and would benefit from a cohesive, strategic message. Led by Nan Marchand Beauvois, senior director, national councils for the U.S. Travel Association, Meetings Mean Business has increasingly ramped up its efforts over the past year, culminating in a decision to hire the Washington, D.C.-based public relations firm APCO Worldwide to help craft and develop a messaging campaign for the global industry. Funded by organizational partners, the campaign is a long-term project that will seek to not only educate others about the profession, but one that will also focus on results.

Hoping to unveil more about the campaign at the Professional Convention Management Association’s (PCMA) Convening Leaders meeting in January of 2014, it is the expressed desire of the coalition partners to accurately represent and communicate the importance of the industry that contributes so much to the global economy.

Events Industry Council