GMIC – Because It's All About the Waste...
Mariela McIlwraith, CMP, CMM, MBA
Director, Sustainability, GMIC
In our last GMIC webinar, we looked at best
practices for waste management for events. This is one of those issues that
affects all aspects of the triple bottom line: people, planet and prosperity.
Fortunately, there are some easy steps to follow that can have a big impact on
our performance in this area. I recommend the following process for managing
event waste:
- Use less: The first step
in reducing waste is to start by using less. When making your purchasing
decisions, select only items that are needed to drive event objectives.
Maybe this seems obvious, but too often we buy items for our events
because we’ve always bought them.
- Use the best option: When you’ve made
the decision to buy, select the best option for upstream and downstream
waste management. From an upstream perspective, look for items made from
post-consumer or upcycled materials. From a downstream perspective, look
for items with less packaging that can be donated, recycled or repurposed
after the event. Alternatively, consider whether or not that item can be
substituted with a no-waste alternative, such as an app instead of a
printed programme.
- Life-cycle planning: Some industries
have extended producer responsibility legislation, what the Organisation
for Economic Cooperation and Development (OECD) defines as an
environmental policy approach in which a producer’s responsibility for a
product is extended to the post-consumer stage of a product’s life cycle.[1] Let’s imagine for a moment what would happen if event producers became
responsible for the take-back, recycling and final disposal of their products
at a recovery rate of 75 percent. How would that change our planning processes? I
encourage you to apply a reverse logistics approach to your event, and use
the same skill set that we have honed for getting materials onsite, to
getting them back into the economy.
- Reuse, donate or upcycle: A great way to
reduce waste is to keep items for reuse. Items such as signs that are
printed without date or locations can be stored for future years. Other
great options are to look at donating items to charitable organizations or
upcycling items into new products. Upcycling turns leftover items into new
products, while recycling turns them into materials to make new products.
As an example, vinyl signs can be upcycled into tote bags, while cardboard
signs can be recycled into pulp. I also encourage you to ask your supply
chain to do the same, especially with items such as partially used
batteries from wireless mics.
- Recycle or compost: Finally, for
items that can’t be reused, donated or upcycled, opt for recycling or
composting. One tip: check with your venue and destination in advance to
confirm what can be recycled or composted locally. Not all cities recycle
all types of plastics, and not all composters can process items such as
compostable cups. Finding this out in advance will help you to make the
best choices for your event.
Events Industry Council